Following in the wake of the news that Victoria Beckham will dispatch an obliged adaptation beautifying agents line with Estee Lauder this fall, her better half David Beckham has pronounced his first strike into planning. On Monday, French skincare brand Biotherm Homme tapped the soccer superstar as its first overall emissary. Beckham will make his presentation as the substance of the brand in a fight for its top of the line gel moisturizer, Aquapower, set to be released online in June.
A photo posted by BIOTHERM HOMME Official (@biothermhomme) on May 9, 2016 at 1:17am PDT
The multiyear association, which was inked between the L'Oreal-guaranteed brand and Seven Global (Beckham's joint try with Simon Fuller and Global Brands), moreover consolidates the change of a skincare and planning gathering, which is set to hit racks in 2017.
"I'm enthusiastic to work with Biotherm Homme," Beckham said in an official clarification. "I've been considering developing a skincare range for a long time and it wasn't until I started conversing with Biotherm that everything got together. They are as forceful as I am, and we expect showing everyone the our prizes for all the diligent work soon."
Included Biotherm general director David Fridlevski: "It's the main gone through a male huge name of this stature has developed a skincare gathering. We're satisfied to be David Beckham's associate of choice to develop his vision of skincare, and we're charmed to welcome him as another brand priest."
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